EXTEND THE WALL MISSION

Honoring the Fallen. Remembering the Stories. Inspiring a Nation.

The EXTEND THE WALL mission is the heartbeat of LOOP! Gear LLC and the PARAcase. It’s more than a product—it’s a purpose.

Each PARAcase includes a unique QR code that links directly to the profile of a fallen service member from the Vietnam Veterans Memorial Wall in Washington, D.C., hosted on the Wall of Faces website. Scanning the code reveals the soldier’s face, hometown, and legacy—putting a name and story to a sacrifice that should never be forgotten.

Our mission is to "extend the wall" beyond stone—into everyday life. We want these heroes remembered not just in granite, but in the hands and hearts of those living in the freedom they secured. By carrying a PARAcase, users carry a memory, a tribute, and a connection to a real American hero.

We’re building a bridge between generations of warriors, starting with Vietnam and expanding to include fallen service members from Iraq, Afghanistan, and ongoing conflicts. This mission is also deeply personal—founded by a combat veteran of the 173rd Airborne Brigade who has carried the weight of loss and understands the importance of remembrance.

Every case sold also supports the Special Operations Warrior Foundation, ensuring the legacy of the fallen lives on through education and care for their families.

This is more than a case. This is how we remember. This is how we extend the wall.